Wednesday, February 22, 2023

Why Google Plus never succeeded

Most of you probably are saying. What's Google Plua? Well, Google Plus was a social platform created by Google back in 2011. Google Plus closed back in 2019.

I have used Google Plus, but I only posted like 3 or 5 posts, ever. So anyways, why didn't Google Plus work out. Well, it is a bit obvious. And it is one word, uniqueness. Everyone knows Discord, a social platform originally intended for gaming. It succeeded big time because of how unique it was compared to other platforms such as Twitter and Facebook. I think of Discord one of the most unique social platforms out there. Which is probably why for its rapid success.

Back to Google Plus (I was kind of enjoying talking about Discord), it was pretty much and share what's on your mind social platform. That was pretty much it. However, there are already a bunch of social platforms everyone already uses that does that. Facebook and Twitter are the big ones. This doesn't really make Google Plus attractive to most people since everyone else already uses platforms that does the same thing that has more features.

On Facebook, you can message, play web games, shop, post statuses, and more.

On Twitter, you can message people, post tweets, and more. 

On Google Plus, you could post posts, and message people. 

What could make Google Plus successful

Well, I am not sure what would make Google Plus successful. However, it is by Google, who collects massive amounts of data from users. So, Google could of see what problems others may have on other social platforms or even directly ask. Then Google could make a unique social platform that could suit everyone's needs.

Google Plus really looks like they didn't really put much effort into it. Heck, Google probably knew it wasn't really going to survive long so they didn't bother putting too much effort in it. Google Plus even had quite a bit of bugs in the platform as well. One that even led to a lawsuit as a bug involved a user's privacy. This part,

I do have a source about the privacy bug ((37) Is this Google Plus Litigation Email a Scam? - YouTube). Uploaded by Pleasent Green, a youtuber who checks to see what is a scam or not. A scam baiter that isn't afraid to get his hands dirty. The video I list is seeing if an email from Google is a scam or not. Spoiler, it's not.

Conclusion

This is why I believe Google Plus never succeeded. There wasn't anything that it could distinguish by the other social platforms. Meaning, Google put no heart into it. Just something they wanted to do.

If you ever want to make your own social platform, try to find a way to make it unique and try to find other problems with other platforms that you can improve on yours. Advertising is also quite important as well.

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